E-commerce Growth
Client Overview:
A fast-growing e-commerce brand specializing in premium skincare products approached Odiaka Marketing Agency to enhance their online presence, increase conversions, and scale their revenue.
Challenges:
- Low website traffic and visibility in search engines
- High cart abandonment rates affecting conversions
- Ineffective ad targeting, leading to poor ROI
- Lack of a cohesive brand identity in a competitive market
Increase in Website Traffic
130%
Boost in Conversion Rate
75%
ROAS (Return on Ad Spend)
4.5x
Reduction in Cart Abandonment
40%
Our Approach:
To address these challenges, our team implemented a data-driven, multi-channel marketing strategy focused on three core areas:
SEO & Content Strategy:
- Conducted in-depth keyword research to improve organic search rankings
- Optimized product pages and blog content for high-intent searches
- Implemented technical SEO fixes to enhance website performance
Paid Advertising & Retargeting:
- Developed highly targeted Facebook and Google Ads campaigns
- Utilized retargeting to recover abandoned carts and boost conversions
- A/B tested ad creatives and messaging to maximize ROI
Brand Positioning & Social Proof:
- Refined brand messaging to establish credibility and trust
- Collaborated with influencers to create authentic product endorsements
- Leveraged user-generated content and customer reviews to increase engagement
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