E-commerce Growth

Client Overview:

A fast-growing e-commerce brand specializing in premium skincare products approached Odiaka Marketing Agency to enhance their online presence, increase conversions, and scale their revenue.

Challenges:

  • Low website traffic and visibility in search engines
  • High cart abandonment rates affecting conversions
  • Ineffective ad targeting, leading to poor ROI
  • Lack of a cohesive brand identity in a competitive market
Increase in Website Traffic

130%

Boost in Conversion Rate

75%

ROAS (Return on Ad Spend)

4.5x

Reduction in Cart Abandonment

40% 

Our Approach:

To address these challenges, our team implemented a data-driven, multi-channel marketing strategy focused on three core areas:

SEO & Content Strategy:

  • Conducted in-depth keyword research to improve organic search rankings
  • Optimized product pages and blog content for high-intent searches
  • Implemented technical SEO fixes to enhance website performance

Paid Advertising & Retargeting:

  • Developed highly targeted Facebook and Google Ads campaigns
  • Utilized retargeting to recover abandoned carts and boost conversions
  • A/B tested ad creatives and messaging to maximize ROI

Brand Positioning & Social Proof:

  • Refined brand messaging to establish credibility and trust
  • Collaborated with influencers to create authentic product endorsements
  • Leveraged user-generated content and customer reviews to increase engagement

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